Is your favourite biscuit a pink wafer? Chances are you read The Sun. That’s according to a massive survey carried out by Sainsburys, who have analysed the nation’s biscuit-eating habits. The supermarket chain crunched Nectar data from around 12 million shoppers between 4 July 2010 and 2 July 2011, and came up with several crummy conclusions. For example, if you’re a fan of fig rolls, you could be a northerner. The snack is the second-most popular biscuit in both the North East and Yorkshire. Further south however the cookie is king; it’s the second most bought biscuit in East Midlands, East Anglia and London. Jam rings are especially popular outside England, with Scottish, Welsh and Northern Irish shoppers buying them in droves. Enjoy a rich tea? You might hail from the South West, as the snack comes second-place in the area’s biscuit league table. However, number one nation-wide is the humble digestive. UK biscuit lovers can’t get enough of the sweet-meal dunker, which sells 17 million packets a year at Sainsburys. That’s more than 12% of 141m packets flogged by the chain per year. The national top five: Digestives; Cookies; Jam Rings; Chocolate Fingers; Rich Teas. Back to newspapers, and the data shows Daily Mail readers like a nice Garibaldi, while readers of The Independent prefer coconut creams. Guardian readers have more exotic tastes though, such as ginger and chocolate cookies, amaretti, butter thins and almond florentines. Andre Erasmus, editor of Biscuit World (that’s a real magazine, we promise), said: “This little round entity is a strong cultural identity of Britain, and has been around since the 1600s. The digestive biscuit and the rich tea are both considered as a traditional accompaniment to a cuppa, so it's no surprise to see them in the top five favourites. The jam ring in third spot was more of a surprise to us." He concluded: “Well done the biscuit!”. Yahoo News
Harrods dress code: Jewellery One earring per ear. Pearls or diamond studs preferred. One ring per hand with exception of wedding & engagement rings. No visible tattoos, sovereigns, mismatched jewellery, scrunchies, large clips or hoop earrings. Guardian July 2 2011
I am thinking of trying the discount chains Aldi and Lidl for the first time as I am fed up with paying a fortune to feed our family of four. Do readers recommend them?…I tentatively entered a Lidl store about five years ago. The first thing to catch my eye was a panettone for £2.99 – identical to one I’d just paid £6.99 for in our local delicatessen…. It is noticeable in the last two years or so that there are more middle-class shoppers. Suddenly, it has become acceptable to shop at Lidl. Guardian July 2 2011
[American squillionaires’] lifestyles were bordering on the absurd, according to Gladys Montgomery, author of a new book on the great camps aptly entitled An Elegant Wilderness. She notes that at nearby Pine Tree Point, railway pioneer Frederick Vanderbilt hired artisans from Japan to create Japanese-style cabins and made serving maids wear kimonos. Camps commandeered French chefs from New York's best restaurants for the summer. And at Prospect Point, mining magnate Adolph Lewisohn would bring a valet, a stenographer, a chess partner and his own barber for the season. The Observer on the Adirondacks July 2011
And throughout the book there simmers a kind of misanthropy, even snobbery: a contempt for the kind of people, working-class and middle-class alike, that Fabian types have mocked for decades, sneering at their neat suburban homes and modest material ambitions. These are the people who actually enjoy shopping at Westfield, not because they are corporate drones or have been brainwashed or define themselves purely by consumerism but simply because they fancy buying some new clothes or a better television or even the latest book by Iain Sinclair. Dominic Sandbrook in the Financial Times on Iain Sinclair's Ghost Milk July 2011 (The Fabians were a genteel kind of socialist who thought they knew what was best for everybody. Perhaps they're still around.)
More here, and links to the rest.